Annida Yasfa Azzahra Pengarang Christina, S.S., MHum Dosen Pembimbing 1 Ana Widiyanti, S.S., M.Hum Ketua Penguji Christina, S.S., M.Hum Penguji 2 Atinia Hidayah, S.S., M.Hum Penguji 1

This study aims to analyze the gentrification that eliminates the urbancowboy community reflected in Ricky Staub's Concrete Cowboy (2020) and theimpacts of gentrification on the urban cowboy community reflected in RickyStaub's Concrete Cowboy (2020).The study employs a descriptive-qualitative approach to scrutinize RickyStaub's Concrete Cowboy (2020) as its primary research objective. The researchmethod's data analysis includes watching, reading, identifying, classifying,simplifying, and selecting. The research method involves displaying, explaining,and interpreting the data. The researcher analyzes the data using GentrificationStudies by Rowland Atkinson.The results of this research have shown that there is a process of eliminationof the black urban cowboy community through gentrification with developersentering the Fletcher Street Stables area in Ricky Staub's Concrete Cowboy (2020).The impact of gentrification on urban cowboy communities can also be seen inRicky Staub's Concrete Cowboy (2020), including displacement and eviction,community conflict and crime, racial segregation, and homelessness. Keywords: Gentrification, Urban, Black Cowboy, Concrete Cowboy