Efa Fatmawati Pengarang Abdur Rofik, S.S., M.Pd. Dosen Pembimbing 1 Christina, S.S., M.Hum Penguji 2 Latifah Dwi Ariani, S.S., M.Hum. Penguji 1

This research was conducted to analyze the representation of beauty in the Wardahadvertisement "Impactful Beauty for the Greater Good" (2024). There are threeproblem formulations in this research. First, how are beauty signs represented inthe Wardah advertisement "Impactful Beauty for the Greater Good"? Second, Howare beauty objects represented in the Wardah advertisement "Impactful Beauty forthe Greater Good"? And thirdly, How are beauty interpretants represented in theWardah advertisement "Impactful Beauty for the Greater Good"? Researchers usedqualitative methods to study this problem. The theory and approach that researchersuse is Charles Saners Pierce's Semiotics theory. The results of this research showthat based on the Beauty Signs, Beauty Objects and Beauty Interpretants containedin the Wardah advertisement "Impactful Beauty for the Greater Good" it can beconcluded that Beauty does not have to be seen from physical appearance whichhas images which are in principle related to all the organs of a woman's body fromhead to toe, but real beauty is beauty from within such as positive traits and moralsas well as usefulness in goodness. Keywords : Charles Sanders Pierce's Semiotics, Representation of Beauty.